On Sony and News Coverage

Let's set the stage:  A company, one that is notorious for misunderstanding technology over the past two decades, has terrible security on their corporate network and is hacked.

There is nothing new here.  Nothing at all.

Now, corporate data is leaked, including personal information and trade secrets.  This is also nothing new.  It is unfortunate, especially the personal information.  From a financial perspective, this will surely effect this company for a long, long time.

There is nothing new here.  Nothing at all.

Now, the hack itself, which basically gutted the companies digital coffers, is perpetrated by a national entity.  You know what, not much new here, either.  Granted, it's perpetrated in the guise of national activism and there are threats leveled if demands aren't met, but still.

There is nothing new here.  Nothing at all.

And yet, this story that has nothing new in it, nothing noteworthy, is all over the front pages of all major tech journalism sites across the web.  Why?

Because the target of the hack is a fucking Seth Rogen film.

This, in the midst of a time where, nationally speaking, we are at a burgeoning cross-roads of the leveling of racial and gender equality in this nation.  

This, at a time where other important issues, such as how we're going to handle things like gun violence, or a national crisis in obesity, or global warming, or how the MPAA is trying to break the internet.  So many, many topics we could be talking about right now, so many things that are more important.

And instead, the President of the United States is holding press conferences to talk about the hacking of a fucking Seth Rogen movie.

I give up.  We are all obviously doomed.

Folks, this is not news.  This is not even noteworthy.  This happens all the time.  

But the fact that you're not going to get to see a mediocre comedy, or the fact that the idiots in control of Hollywood call each other names, is driving media coverage way out of proportion to the importance of the issue.

Let's all step back, and let's all take a deep breath.  Let's all consider what is really, truly important, and let's start having some meaningful conversations about how to make things better.  If Seth Rogen wants to join in, awesome.

But the Sony hack does not warrant this level of attention.